/**SNAP Code begin **/ /**SNAP Code end **/

Friday, July 20, 2007

Westerners Africa Story

I recently wrote about the usually underplayed India's Africa Story. Here is a westerners Africa Story, that usually gets overplayed in all the headlines in the west and facilitated in the east, as told by a concerned African, Uzodinma Iweala, watching the westerners, usually white, yearly tamasha (distinguishing from official Western governments support to African governments).

It seems that these days, wracked by guilt at the humanitarian crisis it has created in the Middle East, the West has turned to Africa for redemption. Idealistic college students, celebrities such as Bob Geldof and politicians such as Tony Blair have all made bringing light to the dark continent their mission. They fly in for internships and fact-finding missions or to pick out children to adopt in much the same way my friends and I in New York take the subway to the pound to adopt stray dogs.

This is the West's new image of itself: a sexy, politically active generation whose preferred means of spreading the word are magazine spreads with celebrities pictured in the foreground, forlorn Africans in the back. Never mind that the stars sent to bring succor to the natives often are, willingly, as emaciated as those they want to help.

Perhaps most interesting is the language used to describe the Africa being saved. For example, the Keep a Child Alive/" I am African" ad campaign features portraits of primarily white, Western celebrities with painted "tribal markings" on their faces above "I AM AFRICAN" in bold letters. Below, smaller print says, "help us stop the dying."

Such campaigns, however well intentioned, promote the stereotype of Africa as a black hole of disease and death. News reports constantly focus on the continent's corrupt leaders, warlords, "tribal" conflicts, child laborers, and women disfigured by abuse and genital mutilation. These descriptions run under headlines like "Can Bono Save Africa?" or "Will Brangelina Save Africa?" The relationship between the West and Africa is no longer based on openly racist beliefs, but such articles are reminiscent of reports from the heyday of European colonialism, when missionaries were sent to Africa to introduce us to education, Jesus Christ and "civilization."...

My mood is dampened every time I attend a benefit whose host runs through a litany of African disasters before presenting a (usually) wealthy, white person, who often proceeds to list the things he or she has done for the poor, starving Africans. Every time a well-meaning college student speaks of villagers dancing because they were so grateful for her help, I cringe. Every time a Hollywood director shoots a film about Africa that features a Western protagonist, I shake my head -- because Africans, real people though we may be, are used as props in the West's fantasy of itself. And not only do such depictions tend to ignore the West's prominent role in creating many of the unfortunate situations on the continent, they also ignore the incredible work Africans have done and continue to do to fix those problems.

Why do the media frequently refer to African countries as having been "granted independence from their colonial masters," as opposed to having fought and shed blood for their freedom? Why do Angelina Jolie and Bono receive overwhelming attention for their work in Africa while Nwankwo Kanu or Dikembe Mutombo, Africans both, are hardly ever mentioned? How is it that a former mid-level U.S. diplomat receives more attention for his cowboy antics in Sudan than do the numerous African Union countries that have sent food and troops and spent countless hours trying to negotiate a settlement among all parties in that crisis? [Stop Trying To 'Save' Africa - WP; emphasis mine]

Talking of not recognizing African activists working to help other Africans, it's not just Africa - it's the treatment mended out to all non-western activists by western media which is in turn perpetuated by eastern media.